Banglalink brings Fifa World Cup 2022 to the hands

Banglalink brings Fifa World Cup 2022 to the hands

Toffee, the largest digital entertainment platform in Bangladesh powered by Banglalink, will live stream the sports event as the exclusive digital platform in the country

Banglalink brings Fifa World Cup 2022 to the hands

Banglalink has acquired the exclusive rights to become the licensed mobile broadcaster of the Fifa World Cup Qatar 2022 through a sub-licensing agreement with K Sports.

Toffee, the largest digital entertainment platform in Bangladesh powered by Banglalink, will live stream the sports event as the exclusive digital platform in the country, reads a press release.

The announcement was made at a press conference held at Banglalink head office Tiger’s Den on Thursday.

Chief Commercial Officer of Banglalink Upanga Dutta, Chief Corporate & Regulatory Affairs Officer of Banglalink Taimur Rahman, and Chief Executive Officer of K Sports Fahad Mohammed Ahmed Karim were present at the event.

Football lovers from all across the country will be able to watch the live stream of all the World Cup matches on Toffee from any network.

Toffee app is available on both Google Play and App Store for download. The exciting football actions can also be watched on its website and Toffee’s Android TV app.

Upanga Dutta said: “We are happy to partner with K Sports for bringing this global sporting event to our digital platform. Through this facility, we are giving digitally enabled Bangladeshi consumers the opportunity to enjoy a personalized experience of watching the World Cup. This is the first-of-its-kind experience for them to watch World Cup matches on a mobile platform from anywhere and on the go.”

“We are confident that our consumers will get superior streaming experiences with Banglalink’s best 4G speed in the country. In order to enable all football lovers to enjoy this beautiful game, we plan to keep this streaming service open to all networks. They can also watch it on large screens with the Toffee Android TV app,” he added.

Chief Executive Officer of K Sports Fahad Mohammed Ahmed Karim said: “As the digital broadcasting rights holders for Fifa World Cup 2022, it is a great pleasure to sign the agreement with Banglalink for this initiative.”

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